"Infinite Innovation" is a masterfully staged installation by 3M Architectural Markets, entirely dedicated to a series of advanced, futuristic and sustainable 3M technologies for Ambient Culture in architecture and design.
Conceived by Italian architect Martino Berghinz, the exhibition sets up visions and ideas developed by the 3M Design Lab team in collaboration with Design Group Italia, Huub Ubbens and D'Alesio & Santoro.
Realized on the occasion of the 2011 design week in Milan (Italy) – the world's most prestigious design event held contemporaneously with the international trade fair for furniture - "Infinite Innovation" offers an exploratory trip through the 3M world of surface finishing solutions and artificial and natural light management, allowing for the integration of light as part of the architectural and design project as ambience solutions.
Creating design excellence, enhancing human comfort and respecting environmental sustainability are the core aims of 3M Architectural Markets' products and technologies.
Based on the 3M's tradition of innovation, technological know-how and information resources, 3M Architectural Markets proposes Ambient Culture via flexible, creative and technologically advanced surface finishing and lighting solutions for architecture and interior design, helping to generate a whole mood or atmosphere defining the specific character of any environment.
The "Infinite Innovation" installation enables visitors to experience these visions of 3M Architectural Markets.
They might, for example, enjoy natural sunlight in a darkened room or crawl into a dazzling multicolor and -faceted space featuring a huge LED Hoop, discover decorative architectural finishes and high-tech films for rear-projection in analog pixelized multiscreen sculptures or admire the fascination and beauty of wall claddings created with lit and decorated modules.
3M at Milan Week of Design 2011 showcasing "Infinite Innovation" – A multi-sensorial environment of 3M technologies for architecture and interior design.
Triennale di Milano, first floor, "Cubo B"
From April 12 to April 17, 2011
April 12: 10.30 am – 0.00 am
April 13 to 17: 10.30 am - 10.00 pm
April 11: 11.00 am – 6.00 pm